GUSHERS! The explosive fruit snack of the 90’s wanted back in the game and tapped us to make that happen. While Gushers had a fun brand, they had absolutely no social presence and it was up to us to solve that.
We focused on two platforms—Instagram and Snapchat.
For Instagram, we started with a 9-grid takeover and then a series of memes to leverage a posting behavior that the target engages in. After starting from scratch, after two months, the Gusher's IG channel now has 20K followers.
After starting from scratch, after two months, the Gusher's IG channel now has 20K followers.
Next up? Snapchat!
Coinciding with the start of the school year, we created a Fortune Teller concept leveraging influencer talent. The influencer announced on their channels that they would be live on Snapchat's channel reading "Gusher Fortunes." Here is how it worked:
• Users snapped a handful of their pack to the Gusher's channel
• Influencer "read" their Gusher formation and Snapped back a response to the user
Did Fortune Teller resonate with the target? We couldn't keep up with the demand, receiving Snaps in the 8-figures during each Fortune Teller hour.